Google My Business Short Names

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Google My Business is now rolling out a feature called Google My Business Short Names to let businesses create a short name and short URL, consistent with a report by Mike Blumenthal who is a Local Guide for Google. The feature is meant to offer Google My Business accounts an easy way to make their profile on Google Business more accessible to potential customers.

Businesses can use the short URL on materials like business cards, posters, brochures, etc. This procedure will assist customers easily find the business and leave reviews, access contact information, get directions and more.

The format for the URL is[yourcustomname] with a five-character requirement for the name. When users navigate to the short URL, they’re going to be taken to the Google business listing in Google Maps.

What is Google My Business Short Names?

A short name may be a unique shorter name that’s wont to “represent your business name, brand, location or other description,” Google said. for instance, you’ll use your business name together with your location, like your city or neighborhood, Google said in its help document.

Who can get a short name?

Any verified business in Google My Business can create a short name or a custom name. Confine mind this feature remains rolling out, so not all business accounts are going to behave access yet.

How do I get a short name?

From your computer, you’ll sign in to Google My Business, then select the situation you would like to make a brief name for. From the left side menu, you’ll click the “Info” tab then “Add profile short name”. Now, you’ll enter your short name with no but five characters and no quite 32 characters. After applying, your short name will show as “Pending.” When it’s ready, the short URL will show on your Business Profile.

From mobile, open the Google My Business app, select “Profile” then “Add profile short name”. Simply save the changes and your short name will show as Pending until approved to display on your profile.

Note: For bulk users, short names must be claimed individually per listing.

What it’s like. Below is that the Google My Business profile screen from Mike Blumenthal:

google my business short name

How To Create A Google Short Name?

To create a GMB short name simply follow these steps:

  1. Sign into your Google My Business account.
  2. Open the location you want to create a short name for.
  3. From the menu click “Info” then “Add profile short name”.
  4. Enter your short name (up to 32 characters).
    1. If your name isn’t available you’ll receive an error message.
  5. Click “Apply”. The name will show as pending until approved then it will show on your business profile.

Why we should care about this?

Many businesses use Google Maps to assist their customers to find them. Learn more about their business and skim their reviews. The time a customer calls your business, you’ll direct them to – making it much easier for people to find out about you and leave reviews on Google.

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